In episode 78 , Hersh Shefrin, author of Beyond Greed and Fear joins the podcast to discuss key takeaways from his book. Dr. Shefrin takes us through his journey deep into the world of behavioral psychology and what lead him to relate behavioral psychology to financial markets. Dr. Shefrin helps us better understand some specific, technical questions about investing and also weighs in with some broader, more philosophical responses to David's questions.
Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
Forbes: Hersh Shefrin